After being laid off twice in one year, our founder, Emily Escobar, took charge of her own path. She started by building her brand, refining her skills, and connecting with industry peers to launch her journey as a Freelance Social Media Manager. In a short time, she grew a strong client base and transformed freelancing into her full-time career. With a year of freelance success under her belt, Emily saw a greater need: countless businesses needed social media support but lacked the resources for big agency budgets. And so, Sunrise Social was born—to provide impactful, affordable social media expertise to businesses ready to shine.